Insight Bowl History

The Insight Bowl has transformed into a new and exciting brand of college football with Bank One Ballpark playing host to the unique game, in the unique facility.

The sidelines aren't what football fans are accustomed to seeing, after all there is a dugout behind the visitors bench. The northern most end zone is backed up to a bullpen. There are no nets behind the goal posts. If you look around for a scoreboard, you might see R-H-E somewhere. That is because Bank One Ballpark isn't usually a football stadium. For the second consecutive year, Bank One Ballpark is transformed into a football stadium for the only football game to be played under its retractable roof: The Insight Bowl.

This post season match-up got its start In April 1989, when the NCAA gave its stamp of approval to the non-profit Copper Bowl Foundation to hold the game in Tucson's Arizona Stadium under the name the Copper Bowl.

For many years the Copper Bowl enjoyed success in Tucson hosting regional match-ups featuring some of the best players in college football.

When the Arizona Sports Foundation, the operating body of the Fiesta Bowl was approached with the idea of assuming the responsibilities of operating the Copper Bowl, the idea was met with some skepticism, but was followed by an overwhelming sense of excitement.

In 1997, the Arizona Sports Foundation not only assumed the operating responsibilities of the Bowl, but signed a letter of agreement to acquire the Copper Bowl. This was an unprecedented move in college athletics. The Arizona Sports Foundation was now responsible for not one, but two bowl games for Arizona fans.

Under the direction of the Arizona Sports Foundation, the Copper Bowl was transformed into the Insight Bowl when Insight Enterprises stepped in and signed a long term deal to be title sponsor of the game.

In April 2000, the leaders of the Insight Bowl were approached with an option to host the game in Phoenix's state-of-the-art Bank One Ballpark. Realizing this was an chance to transform the game itself and help college football preserve a west-coast bowl opportunity, the decision was made.

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